Dont expect perfection right outta the box you must change settings if you dont you shooting yourself in the foot.

HISENSE 50A7100FTUK 50-inch 4K UHD HDR Smart TV with Freeview HISENSE 50A7100FTUK 50-inch 4K UHD HDR Smart TV with Freeview

The version reviewed is the 50-inch model, with the A7100F also available in sizes ranging from 43- to 75-inches. You are not permitted to transfer, assign or otherwise dispose of this EULA which is personal to you, or any of your rights or obligations arising under this EULA without the prior written consent of Hisense. If any provision of this EULA is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the EULA will continue in full force and effect.Hisense’s recent strong run of form comes to a shuddering halt with the 55A7GQ. Any good work this TV musters is completely overwhelmed and undermined by a contrast performance so poor that dark or even mid-bright scenes never look remotely convincing. In fact, it’s sometimes hard to even make out what’s going on.

HISENSE 50A7100FTUK 50-inch 4K UHD HDR Smart TV with Freeview

Our guess would be that the 55A7GQ’s issues are down to a combination of its IPS panel and its budget QD colour system. Assuming we’re correct on this, it’s ironic that the IPS panel doesn’t even seem to deliver the viewing angle advantage we’d normally expect such a panel to provide. Contrast clearly becomes even worse if you watch the 55A7GQ from even a slight angle. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners. In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity. Second, the 55A7GQ’s upscaling of sub-4K sources is rather basic. On the upside, the upscaling does quite well at making pictures look sharp, adding eye-catching emphasis and definition to lines, edges and textures. Unfortunately though, the upscaling seems to make little if any effort to distinguish source noise from real image information, and so ends up sharpening and emphasising noise as well as ‘real’ image information. It also tends to over-exaggerate grain.Right out of the box colors seem abit off you must go into the settings and spend a good hour changing the brightness and colors to suit your needs. it looks bad as standard