In 2010 David Cameron reaffirmed his commitment to measuring levels of happiness. “There’s more to life than money,” he argued. The pledge was first made in opposition, during the times of plenty.
Ostensibly, the implementation now of happiness measures seems foolish; given the stream of statistical bad news on the economy, it would be implausible for the government to claim any kind of policy success based on happiness statistics alone.
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Image: Prime Minister’s Office